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  • Vision, Mission and Our Values

Vision, Mission and Our Values



arrow-orange Globalization - To become a truly global company involved in the sourcing and distribution of electronic components, with distinctive scale and service advantage, by leveraging our strengths and capabilities in China.



arrow-orange Benefit Management - To aim at continuously creating and delivering the highest value to our customers in an organizational context where employees are empowered for service excellence.


Our Values  

arrow-orange Service Excellence

We value employees and business partners as our internal and external customers. We continuously strive to look after their best interests by anticipating their needs and providing them with relevant information to make informed choices.



arrow-orange Result Driven

We focus on creating value throughout the whole organization by inspiring, recognizing, and appreciating the contribution of every employee. We empower our employees to "deliver".

arrow-orange Integrity

We believe that integrity is key in maintaining credible, open and honest relationships with business partners, customers, and employees.



arrow-orange Continuous Improvement

We encourage openness as well as creative thinking at every level of our organization. We are committed to employee's learning, growth, and improvement.


arrow-orange Team Partnership

We value team spirit as well as partnership with our principals, customers and our employees. We practise this through trust, understanding, and commitment.


  • AKM
  • Daikin
  • Dexerials
  • Edison
  • GlobalMEMS
  • GP
  • HTC
  • Iriso
  • Isahaya
  • Merus Audio
  • MCC
  • Microchip
  • MuRata
  • Nippon Chem-Con
  • New Japan Radio Co Ltd
  • Oike
  • Rectron
  • Sanken
  • SMK
  • Sony
  • ST
  • Stanley
  • Susumu Co Ltd
  • Torex Semiconductor Ltd
  • Vishay
  • CRRC Yonge